Everyone knows someone who has experienced addiction at some point in their lives, from substance misuse to gambling or gaming addiction. 

This campaign aims to highlight the damaging effects of stigmatising language and attitudes to those who experience addiction. It asks for all of us as individuals to look beyond the addiction and to see the person behind it and hear their story. It also aims to break down the myths and misconceptions around addiction demonstrating it is both a mental and physical health condition and not a person’s choice.